{"id":458,"date":"2015-04-29T12:05:56","date_gmt":"2015-04-29T12:05:56","guid":{"rendered":"https:\/\/howtokauai.com\/?p=458"},"modified":"2025-01-21T17:57:10","modified_gmt":"2025-01-21T17:57:10","slug":"dont-believe-the-hype-the-wheel-debate-isnt-black-and-white","status":"publish","type":"post","link":"https:\/\/howtokauai.com\/index.php\/2015\/04\/29\/dont-believe-the-hype-the-wheel-debate-isnt-black-and-white\/","title":{"rendered":"Don\u2019t Believe The Hype: The Wheel Debate Isn\u2019t Black And White"},"content":{"rendered":"

The \u2018fake\u2019 wheel v. \u2018real\u2019 wheel debate is a conversation\u00a0that knows no end. It has been going on long before this site started, and is likely to continue long after I stop updating.<\/p>\n

Over the years I\u2019ve been asked my position several times, and aside from a few \u2018off the record\u2019 comments I\u2019ve offered little in the way of an opinion. However the more condescending, accusatory, and judgemental, the collective voice campaigning for \u2018real\u2019 wheels becomes, the more I feel the need to\u00a0voice some inconsistencies I\u2019ve noticed in the stalemate\u00a0as a whole.<\/p>\n

First even just breaking the discussion\u00a0down\u00a0into \u2018fake\u2019 vs \u2018real\u2019 is an oversimplification because within the \u2018fake\u2019 definition exist two unique subsets; counterfeits and replicas. While the dictionary definition of those words is\u00a0nearly identical, in this context the two words can describe significantly different things.<\/p>\n

Counterfeit wheels leverage an established brand aesthetic in order to sell what is more often than not a wildly inferior product.\u00a0Using deceptively\u00a0similar stamping, coloring, stickering, and badging these brands fraudulently\u00a0try to pass themselves off as the real deal hoping no one will\u00a0be the wiser. In short these brands are faking the funk and I won\u2019t argue that they don\u2019t deserve all the criticisms they receive.<\/p>\n

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Replica wheels on the other hand are a different, more complicated, breed because while it\u2019s clear these wheels are modeled after existing designs, they actually don\u2019t\u00a0attempt to\u00a0represent their offerings\u00a0as any brand other than their own.<\/p>\n

Take for example the largely criticized brand XXR and their 521\u00a0wheel.\u00a0Yes perhaps a more passive enthusiast might be fooled, but for the most part anyone who knows what an authentic LM looks like isn\u2019t going to mistake an XXR for one.<\/p>\n

\"bbs-xxr\"<\/a>
Photos courtesy of BBS and Next Level Motoring<\/figcaption><\/figure>\n

While it\u2019s blatantly obvious that without the BBS LM the 521 wouldn\u2019t exist, side by side the two wheels are actually disgustingly\u00a0different. The spokes are similar to one another, but the XXRs appear to have a thinner profile over all and extend further into the lip. Additionally the lug holes are slightly offset from the spokes on the XXR, and the faux rivets are in completely different locations (in relation to the spokes) when compared to the assembly bolts of the BBS.<\/p>\n

Likely these changes were made by XXR to avoid a trip to the court room but, to play devil\u2019s advocate; what if the designer of the 521 was genuinely inspired by the BBS LM?<\/p>\n

No design today is done in a vacuum, and a few designers I have spoken to have confessed that it is very hard to produce a truly<\/em> original wheel design. I mean look at the BBS LM when compared to the CCW LM20, the name alone practically implies where CCW got the inspiration for their different, yet familiar design.<\/p>\n

\"lm-v-lm20\"<\/a>
Images courtesy of\u00a0BBS and CCW<\/figcaption><\/figure>\n

Consider an entirely different example below,\u00a0in the top left we have the original Speedline produced Ferrari F40 wheel while through the rest of the image we have similar wheels produced by a variety of brands.<\/p>\n

\"pleasereallydontsue\"<\/a>
Photos courtesy of Google Images<\/figcaption><\/figure>\n

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Moving through the examples each wheel\u00a0gets further away from the original in terms of design, but it\u2019s not a stretch by any means to trace them back to the shoes of everyone\u2019s favorite poster car. Like many replica companies these wheels \u2013none of which are made by companies people identify as \u2018fake\u2019 manufacturers\u2013 come in sizing, configurations, and finishes the original Speedline wheel never did making them much more accessible and versatile. They are also sold at a significantly cheaper price than you could find a used Ferrari wheel for.<\/p>\n

Where do the lines between homage, inspiration, and copy exist?<\/p>\n

It seems that the brand on the center cap wildly changes people\u2019s opinion of right and wrong. XXR, Rota, Konig, or Fast yield an immediate response of fake, while seemingly blind eyes are turned towards any brand currently\u00a0accepted as \u2018real\u2019.<\/p>\n

A bit of a double standard no? Why in some cases are these similarities are considered intellectual theft and in others it is simply the nature of the business?\u00a0\u00a0Pushing aside marketing, social standing and other intangible qualities the most significant dividing factor seems to be build quality. If the company in question is putting out a product that is on par, or better than the original than people view\u00a0design similarities as tolerable.<\/p>\n

The thing is more affordable alternatives of popular products exist in every market, not just the wheel industry, and the exact purpose of these replica products is to appeal to customers who can\u2019t afford, or simply can\u2019t justify the cost, of the more expensive alternative. The easiest way for a manufacturer to bring down the final retail price\u00a0is to use a different manufacturing process than the real deal.<\/p>\n

Arguing that the manufacturing methods\u00a0used by some of these lower priced companies is on par with that of the more prestigious brands would be silly but, it could reasonably be argued that their production methods are perhaps good enough.<\/p>\n

Most people, especially those whose cars don\u2019t see Motorsports competition, would be perfectly fine on a well constructed cast wheel. A big reason that forged modular wheels are so popular today is because, as vain as it may sound, they often just look a lot better than their single piece alternatives.<\/p>\n

\"importfest-2014-honda-ef-petey-3\"<\/a><\/p>\n

The fact that these same wheels come with a significantly decreased risk of failure due to rigorous testing is a huge<\/strong> inarguable advantage, but assuming that replica (not counterfeit remember) brands don\u2019t do any<\/em> testing is quite the reach. At the end of the day no brand\u00a0wants to be on the hook for a liability lawsuit, especially considering how hard they are to cover up in today\u2019s internet age.<\/p>\n

Despite any brands best efforts however failures are still something that can happen.<\/p>\n

Several\u00a0years ago a friend of mine custom ordered a set of authentic\u00a0Work Emotion CR Kai wheels. About a year after purchase a pothole put a small dent and split<\/a> in the lip of the wheel that\u00a0prevented it from holding air. After Work informed him\u00a0that they no longer warranty or repair cast\u00a0wheels he bought a full set of Rotas for the cost of one replacement.<\/p>\n

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To some people this might seem like a monumental step backwards but in this individual\u2019s\u00a0case the switch made perfect financial sense and to this day the Rota wheel has survived the same roads that sidelined the Work wheel.<\/p>\n

Does that make Rota wheels of higher quality than Work? Of course not but situations like this are the exact reason\u00a0why many people can\u2019t justify running \u2018real\u2019 wheels on the street.<\/p>\n

This circumstance\u00a0also calls into question the notion\u00a0that all \u2018fake\u2019 wheels are running on borrowed time and guaranteed to fail.<\/p>\n

\"rota6\"<\/a>
Photos courtesy of Google Images<\/figcaption><\/figure>\n

The broken Rota image above is perhaps the go to for people looking to illustrate the potential horrors of replica wheels on and off the track.\u00a0The problem with this example is that it is completely out of context.<\/p>\n

If we applied the same out of context argument, using of a handful of documented failures, to every company producing wheels today few would come out unscathed.<\/p>\n

\"wheresyourgodnow\"<\/a>
Photos courtesy of Google Images<\/figcaption><\/figure>\n
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Pothole 1 TE37 0 | bent face, bent lip, bent & cracked barrel ============================== #Memoryfab #rarewheelssavedmylife #fubar #raysengineering #volk #te37<\/a><\/p>\n

A post shared by Rare Wheels Saved My Life\"\u2122\"<\/a> (@memoryfab) on Apr 27, 2015 at 12:39pm PDT<\/p>\n<\/div>\n<\/blockquote>\n

In the world of Motorsports where wheel quality and structural integrity is paramount,\u00a0there are\u00a0actually a number of successful participants\u00a0running replica wheels.<\/p>\n

Notable local time attack driver\u00a0James Houghton (pictured below) raced exclusively on a single\u00a0set of Rota Slipstream wheels from 2011 to 2014 and these wheels took him to Button Willow and back again without fail. Even tackling famed \u2013and extremely fast\u2013 \u2018Riverside\u2019 corner that claimed an SSR wheel the same weekend he was there.<\/p>\n

\"teknotik_type_r_2_up\"<\/a><\/p>\n

Looking locally once again\u00a0NV Auto\u2019s<\/a> entire race program is sponsored by Wheel Dude<\/em>, one of the largest Rota distributors in the USA.<\/p>\n

Five years and three\u00a0different race cars \u00a0\u2013one Canadian Sport Compact Series\u00a0Ultimate AWD Championship car, one CSCS \u00a0Street Class Championship car, and a third place CSCS \u00a0over all drift car\u2013 Dov reports zero failures.<\/p>\n

\"cscs-2014-drifting-riley-sexsmith-2up\"<\/a><\/p>\n

The experiences of two\u00a0race teams isn\u2019t really enough to base an entire argument around, but poking my head in and out of a few forums I found that by in large, many Motorsports competitors can\u2019t afford to care about the moral stigmas attached\u00a0running replica wheels.<\/p>\n

Racing is an expensive sport, and money trees are thus far fictional,\u00a0so if a wheel is wide enough to hold\u00a0decent rubber, light enough not to be a significant detriment, and stout enough to make it through a seasons worth of events than any other considerations are largely irrelevant.<\/p>\n

As for the argument that fake wheel manufacturers only steal from the industry and give nothing back to the community, in the first round of the 2015 Formula Drift competition I noticed more than a few drivers received support from these same brands that are chastised everyday.<\/p>\n

In fact Long Beach second place finisher Aurimas Bakchis\u2019s 2015 race program is sponsored by STR, a company that walks a line closer to counterfeit than they honestly should.<\/p>\n

\"Photo<\/a>
Photo courtesy of Super Street<\/figcaption><\/figure>\n

Yes you can say that these companies are only doing it to further push their product, but how does that make them any different from any other wheel company that offers sponsorship? At the end of the day they are putting their marketing dollars out just like everyone else.<\/p>\n

This begs the question why don\u2019t more of the \u2018real\u2019 companies put their money toward the subset of the automotive market constantly embroiled in the wheel debate? Yes Rotiform and HRE sponsor FD cars but BBS, Rays and Work (as far as I know) are absent.<\/p>\n

The replica companies have realized that a lot of their target audience is watching Formula Drift, so if they can prove their wheels can take the abuse of someone in the pro circuit, it speaks volumes about the durability of their affordable alternatives.<\/p>\n

If other brands are advocating against replicas, but not justifying themselves at the events these individuals attend, then do they really deserve\u00a0a piece\u00a0of that audiences hard-earned pay cheque?<\/p>\n

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